All posts in guidance & regulations

17 September 2010, 2 Comments

Sabine Kostevc, Head of Corporate Internet and Social Media, F. Hoffmann-La Roche AG
, was so nice to take the time to answer my questions about the Roche social media guidance …


Roche guidance won’t impact us…but it might impact our convo

26 August 2010, 1 Comment

Finally in the last video of the Roche Social Media guidance series, I asked everyone how the guidance would impact their work and readiness to collab ...


Does Roche need to separate social media guidance into personal and professional?

25 August 2010, No comments

As promised, here is the feedback the Roche social media guidance professional vs. personal split: Does it make sense to split the Roche social media ...


Is the Roche social media guidance clear?

24 August 2010, 1 Comment

Off we go for round 2 of our interview series on the Roche social media guidance: Is the Roche social media guidance clear? In addition to the video r ...

  • Opinion poll on Roche social media guidance
    22 August 2010, 3 Comments

    Last week Roche published its social media guidance in this special section on their corporate website. Roche’s initiative was followed by a wave of applause and positive commentary from the ...