All posts in Patient-focus

Trish Attorey - Epatient wall painting
2 August 2010, 21 Comments

“I cannot check you in, but that is not BA’s problem.” This was the infuriating answer I got from a flight attendant with the captivating charm of the Wandsworth prison …


The white elephant in the room: the FDA hearing and DTC

6 December 2009, 11 Comments

The FDA hearing on social media took place almost a month ago already and a lof of ink (or pixel for that matter) has flown since on what was presente ...

Patient focus, innovation and big pharma

8 February 2009, No comments

I decided to read through the annual reports of the top 10 pharma companies to see how much of a clearly stated strategic priority patient-focus was a ...