Archive for December, 2011

Follower color coded by number of pharma accounts followed
16 December 2011, No comments

With this post, let us examine the long standing myth that phama on twitter is one big bubble of conversation driven by a few pharma super fans. We examined in …


Why pharma engagement on twitter matters!

9 December 2011, 3 Comments

The fact that thousands of stakeholders chose to follow pharma accounts on twitter deserves our attention. It says that there are people out there gen ...