Archive for May, 2009

22 May 2009, 5 Comments

Each life-impacting disease today has its set of highly engaged e-patients or “optimized me’s” (as  Christine Kraft calls them). These patients do everything that is possible and imaginable to improve …

Social media: It’s the end of adherence as we know it

11 May 2009, 8 Comments

Patients go online to find out whether it is worth it to adhere to their treatment. This presents a complete mind-shift in pharma’s thinking abo ...