Andrew Spong from STweM and I had a great discussion about the state of the European social media landscape in healthcare at the beginning of this week. We realized a ...
There were a lot of responses to my pharma twittersphere analysis - thank you all for so enthousiastically contributing! Most of the discussion focused on the issues pharma twitter accounts ...
This first analysis on the state of the pharma twittersphere will compare how many people follow the pharmacos’ twitter accounts (followers), how many people pharmacos follow back (following) and the ...
Six months ago, I wrote about pharmaceutical companies’ use of twitter. At the time, only 4 big pharmacos were experimenting with this new communication channel. Over these past months, I ...
I decided to waste some time this evening checking out twitter statistics on twanalyst for my favorite corporate pharma twitter accounts: Boehringer, Novartis, JNJComm, Roche and AstraZenecaUS. As I pointed ...
Much discussion on leading patient blogs around twitter lately. According to Pew Internet’s new report on twitter and status updating, 11% of Americans currently use twitter with e-patient’s being even ...
This interesting presentation of potential twitter applications for medical students and doctors got me thinking: Could pharma use twitter to have sales reps reach physicians and other healthcare professionals more ...
