Posts Tagged ‘twitter’

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Pharma twittersphere - who is following you- Part II

In: Social media tools| strategy| twitter

29 jan 2010

This is Part II of the analysis on pharma’s twitter presence. If you remember, we saw in part I that some pharma companies seem to be more engaged than others on twitter.
Based on visualizing the basic twitter statistics (followers, following and updates), we came to the conclusion that Boehringer Ingelheim, Johnson & Johnson and Roche were leading [...]

Pharma twittersphere - who is following you - Part I

In: Non classé| Social media tools| strategy| twitter

20 jan 2010

Upon popular demand, I decided to kick off this year with an update of my Pharma twittersphere analysis. In this analysis I will compare how many people follow the pharmacos’ twitter accounts (followers), how many people pharmacos’ follow back (following) and the number of times the account is updated  (updates). I will also observe how [...]

Please join the #hcsmeu first live tweetup in London

In: #hcsmeu| Events| twitter

10 sept 2009

Time flies, and it is scarcely believable that there are now only two more weeks until the inaugural #hcsmeu live tweetup, to be held on this occasion in London on September 25th. After two months of frenetic online interaction during the weekly events, it will be great to have the opportunity to meet face-to-face. Many [...]

Taking stock of #hcsmeu

In: #hcsmeu| twitter

7 sept 2009

When Andrew and I launched the #hcsmeu tweetup beginning of August, we were quiet nervous. As Andrew  wrote here, we did not really know how many of you twitterers were interested in the topic and whether you would find the time to participate. After five tweetups, I felt it was time for me to look [...]

Use #hcsmeu to join the European healthcare and social media discussion

In: #hcsmeu| Online community| Social media tools| strategy| twitter

4 août 2009

Andrew Spong from STweM and I had a great discussion about the state of the European social media landscape in healthcare at the beginning of this week. We realized a couple of interesting things:
1.We had both gathered a lot of interesting bits and pieces concerning national advances in social media and healthcare, but we were [...]

#followpharma this Friday

In: Social media tools| twitter

16 juil 2009

There were a lot of responses to my pharma twittersphere analysis - thank you all for so enthousiastically contributing!
Most of the discussion focused on the issues pharma twitter accounts face with “following“ others. Here is what I heard from  the “souls“ behind these accounts (Special thanks to all of you for sharing your perspective [...]

Pharma twittersphere - To be followed or to follow?

In: Social media tools| twitter

14 juil 2009

This first analysis on the state of the pharma twittersphere will compare how many people follow the pharmacos’ twitter accounts (followers), how many people pharmacos follow back (following) and the number of times the account is updated  (updates). This analysis is supposed to give us a first big picture view of the pharma twittersphere … [...]

The state of the pharma twittersphere

In: Social media tools| twitter

13 juil 2009

Six months ago, I wrote about pharmaceutical companies’ use of twitter. At the time, only 4 big pharmacos were experimenting with this new communication channel.
Over these past months, I have seen these companies (and others that followed since) gather insight and savvy into their use of twitter. It is thus time to look beyond the [...]

Pharma twitter ranking- 3 Robots and one Oddball

In: Social media tools

24 avr 2009

I decided to waste some time this evening checking out twitter statistics on twanalyst for my favorite corporate pharma twitter accounts: Boehringer, Novartis, JNJComm, Roche and AstraZenecaUS. As I pointed out in my previous post: Pharma and twitter these companies have dared to take the jump into this new microblogging thing fairly recently - so [...]

Pharma and twitter - who is doing it and why?

In: Social media tools

16 fév 2009

Much discussion on  leading patient blogs around twitter lately.
According to Pew Internet’s new report on twitter and status updating, 11% of Americans currently use twitter with e-patient’s being even more likely to use it (exact number to be discussed in Susannah’s upcoming report). So, if patients are on twitter, this must be a channel of [...]


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The Internet holds the power to profoundly change the way healthcare is delivered. Millions of patients, caregivers and physicians turn to the Internet every day to look up the latest information on important health topics and find support from like-minded people.

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  • Kwai Yu: Hi Silja, Cherie sent me a quick note about you ... no wonder she said you were amazing :-) I [...]
  • Evaluating Pharmaceutical Twitter Accounts | PRforPharma: [...] compare to so-called best practices for Twitter engagement.  WhyDotPharma has already conduct [...]
  • Tammy: I enjoyed your posting. Especially the part about the, BOGSAT’s syndrom: Bunch Of Guys Sitting Aro [...]
  • Sabine: Hi Silja, my guess is: about 5 Mio Very interesting and helpful findings there - curious to se [...]
  • R.J. Lewis: Nice analysis! Nice to see someone is tracking pharma's activity. Perhaps you should set up an ann [...]

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