Posts Tagged ‘twitter

Dear all,
Below, we’ve made an attempt to collate our thoughts on #hcsmeucamp, the #hcsmeu unconference, dialogue-style:
Just like when we started out the weekly #hcsmeu tweetups, Andrew and I had no idea of whether or not the community would be interested in meeting up in person and how many would take the time and make the [...]

First let me apologize to all my readers for the long silence on my blog: travel, the organization of the HCMSEU unconference as well as the usual insanity of running my business and being the mom of a 2 year-old caught up with me
So finally, here it is: Part III of the pharma [...]

This is Part II of the analysis on pharma’s twitter presence. If you remember, we saw in part I that some pharma companies seem to be more engaged than others on twitter.
Based on visualizing the basic twitter statistics (followers, following and updates), we came to the conclusion that Boehringer Ingelheim, Johnson & Johnson and Roche were leading [...]

Upon popular demand, I decided to kick off this year with an update of my Pharma twittersphere analysis. In this analysis I will compare how many people follow the pharmacos’ twitter accounts (followers), how many people pharmacos’ follow back (following) and the number of times the account is updated  (updates). I will also observe how [...]

Time flies, and it is scarcely believable that there are now only two more weeks until the inaugural #hcsmeu live tweetup, to be held on this occasion in London on September 25th. After two months of frenetic online interaction during the weekly events, it will be great to have the opportunity to meet face-to-face. Many [...]

When Andrew and I launched the #hcsmeu tweetup beginning of August, we were quiet nervous. As Andrew  wrote here, we did not really know how many of you twitterers were interested in the topic and whether you would find the time to participate. After five tweetups, I felt it was time for me to look [...]

Andrew Spong from STweM and I had a great discussion about the state of the European social media landscape in healthcare at the beginning of this week. We realized a couple of interesting things:
1.We had both gathered a lot of interesting bits and pieces concerning national advances in social media and healthcare, but we were [...]

There were a lot of responses to my pharma twittersphere analysis - thank you all for so enthousiastically contributing!
Most of the discussion focused on the issues pharma twitter accounts face with “following“ others. Here is what I heard from  the “souls“ behind these accounts (Special thanks to all of you for sharing your perspective [...]

This first analysis on the state of the pharma twittersphere will compare how many people follow the pharmacos’ twitter accounts (followers), how many people pharmacos follow back (following) and the number of times the account is updated  (updates). This analysis is supposed to give us a first big picture view of the pharma twittersphere … [...]

Six months ago, I wrote about pharmaceutical companies’ use of twitter. At the time, only 4 big pharmacos were experimenting with this new communication channel.
Over these past months, I have seen these companies (and others that followed since) gather insight and savvy into their use of twitter. It is thus time to look beyond the [...]


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