Each life-impacting disease today has its set of highly engaged e-patients or “optimized me’s” (as Christine Kraft calls them). These patients do everything that is possible and imaginable to improve ...
From discussions with folks in several pharma companies last week, I got the feeling that the business case for social media has become very clear to most companies (also see ...
Voilà a very clever initiative from GSK France illustrating how pharma can use its priviledged position at the cross-roads of many important influencers to drive positive change of the healthcare ...
The last edition of the Carnival of MS bloggers run by Lisa Emrich, MS blogger and extremely sharp analyst of health policy, focused on the fascinating topic of the dangers ...
