With this post, let us examine the long standing myth that phama on twitter is one big bubble of conversation driven by a few pharma super fans. We examined in …
The fact that thousands of stakeholders chose to follow pharma accounts on twitter deserves our attention. It says that there are people out there gen ...
Twitter’s explosive growth continues in 2011, reaching 250 million tweets a day and over 100 million active users. This year, twitter has also becom ...
Upon popular demand, mainly from my friend Shwen from Vertex Pharma who will present this data at Digital Pharma East today , I took a quick look at t ...
Sabine Kostevc, Head of Corporate Internet and Social Media, F. Hoffmann-La Roche AG , was so nice to take the time to answer my questions about the Roche social media guidance ...
Finally in the last video of the Roche Social Media guidance series, I asked everyone how the guidance would impact their work and readiness to collaborate with Roche online…what followed ...
As promised, here is the feedback the Roche social media guidance professional vs. personal split: Does it make sense to split the Roche social media guidance into a personal and ...
Off we go for round 2 of our interview series on the Roche social media guidance: Is the Roche social media guidance clear? In addition to the video responses, Berci ...
As promised here, please find now below the first video on the Roche Social Media guidance release: In addition to all the video responses, I also gathered written feedback from ...
Last week Roche published its social media guidance in this special section on their corporate website. Roche’s initiative was followed by a wave of applause and positive commentary from the ...
