All posts tagged physicians

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2 March 2009, 4 Comments

VoilĂ  a very clever initiative from GSK France illustrating how pharma can use its priviledged position at the cross-roads of many important influencers to drive positive change of the healthcare …

Twitter for sales reps?

10 February 2009, 2 Comments

This interesting presentation of potential twitter applications for medical students and doctors got me thinking: Could pharma use twitter to have sal ...