Portuguese is the leading language on twitter after English (see Sysomos study here). Unfortunately, in our geographical benchmark of the followers of 15 pharma accounts, Brazilian accounts were less present …
Yesterday, facebook opened comments on all its fan pages and consequently closed a chapter in the book of pharma social media engagement. As expected, ...
Last week Roche published its social media guidance in this special section on their corporate website. Roche’s initiative was followed by a wav ...
“I cannot check you in, but that is not BA’s problem.” This was the infuriating answer I got from a flight attendant with the captiv ...
This is Part II of the analysis on pharma’s twitter presence. If you remember, we saw in part I that some pharma companies seem to be more engaged than others on twitter. ...
I just came across the MyMSmyway site. This site provides technology solutions to people with MS to help them with the challenges to their vision, cognition or dexterity that MS ...
From discussions with folks in several pharma companies last week, I got the feeling that the business case for social media has become very clear to most companies (also see ...
Voilà a very clever initiative from GSK France illustrating how pharma can use its priviledged position at the cross-roads of many important influencers to drive positive change of the healthcare ...
Most pharma online campaigns focus on raising awareness about a disease and/or a treatment (depending on the legal constraints in each country). Yet, at least for me, they usually fail ...
After having looked at pharma’s use of twitter, I decided to also get a feel for how pharma is engaging with facebook so far. Three main uses emerge: 1. connecting ...
