Researching the latest EU commission view point on social media, I came across this very upsetting conclusion from a review on the state of patient information in Europe: Today huge ...
Lately, I witnessed the start of a fascinating dialog between pharma, medical device companies and diabetes bloggers. Roche, for example, just sponsored the first diabetes blog summit bringing together the ...
Last Friday, I asked you to recommend your favourite pharma twitter accounts under the #followpharma hashtag. I promised that in return for your participation, I would summarize, analyze and consolidate ...
There were a lot of responses to my pharma twittersphere analysis - thank you all for so enthousiastically contributing! Most of the discussion focused on the issues pharma twitter accounts ...
This first analysis on the state of the pharma twittersphere will compare how many people follow the pharmacos’ twitter accounts (followers), how many people pharmacos follow back (following) and the ...
Six months ago, I wrote about pharmaceutical companies’ use of twitter. At the time, only 4 big pharmacos were experimenting with this new communication channel. Over these past months, I ...
A fascinating discussion popped-up today around strategies and tactics that pharma should use to engage with social media. Johnathan over at dose of digital started this discussion with this list ...
Each life-impacting disease today has its set of highly engaged e-patients or “optimized me’s” (as Christine Kraft calls them). These patients do everything that is possible and imaginable to improve ...
I decided to waste some time this evening checking out twitter statistics on twanalyst for my favorite corporate pharma twitter accounts: Boehringer, Novartis, JNJComm, Roche and AstraZenecaUS. As I pointed ...
I just came across the MyMSmyway site. This site provides technology solutions to people with MS to help them with the challenges to their vision, cognition or dexterity that MS ...
