Portuguese is the leading language on twitter after English (see Sysomos study here). Unfortunately, in our geographical benchmark of the followers of 15 pharma accounts, Brazilian accounts were less present …
Yesterday, facebook opened comments on all its fan pages and consequently closed a chapter in the book of pharma social media engagement. As expected, ...
Sabine Kostevc, Head of Corporate Internet and Social Media, F. Hoffmann-La Roche AG , was so nice to take the time to answer my questions about the ...
Finally in the last video of the Roche Social Media guidance series, I asked everyone how the guidance would impact their work and readiness to collab ...
Last week Roche published its social media guidance in this special section on their corporate website. Roche’s initiative was followed by a wave of applause and positive commentary from the ...
“I cannot check you in, but that is not BA’s problem.” This was the infuriating answer I got from a flight attendant with the captivating charm of the Wandsworth prison ...
First let me apologize to all my readers for the long silence on my blog: travel, the organization of the HCMSEU unconference as well as the usual insanity of running ...
This is Part II of the analysis on pharma’s twitter presence. If you remember, we saw in part I that some pharma companies seem to be more engaged than others on twitter. ...
Upon popular demand, I decided to kick off this year with an update of my Pharma twittersphere analysis. In this analysis I will compare how many people follow the pharmacos’ ...
The FDA hearing on social media took place almost a month ago already and a lof of ink (or pixel for that matter) has flown since on what was presented. ...
