Posts Tagged ‘pharma’

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Pharma twittersphere - who is following you- Part II

In: Social media tools| strategy| twitter

29 jan 2010

This is Part II of the analysis on pharma’s twitter presence. If you remember, we saw in part I that some pharma companies seem to be more engaged than others on twitter.
Based on visualizing the basic twitter statistics (followers, following and updates), we came to the conclusion that Boehringer Ingelheim, Johnson & Johnson and Roche were leading [...]

Pharma twittersphere - who is following you - Part I

In: Non classé| Social media tools| strategy| twitter

20 jan 2010

Upon popular demand, I decided to kick off this year with an update of my Pharma twittersphere analysis. In this analysis I will compare how many people follow the pharmacos’ twitter accounts (followers), how many people pharmacos’ follow back (following) and the number of times the account is updated  (updates). I will also observe how [...]

The white elephant in the room: the FDA hearing and DTC

In: Patient-focus| Regulations| strategy| twitter

6 déc 2009

The FDA hearing on social media took place almost a month ago already and a lof of ink (or pixel for that matter) has flown since on what was presented. I vividly encourage you to dig through the sources on Fabio Gratton’s excellent #fdasm site to paint your own picture of the content.
In my simplitic [...]

Europe- you need to tackle social media now!

In: #hcsmeu| Access| Awareness| EU policy| Patient-focus| Regulations| Social media tools| government| strategy

10 nov 2009

Researching the latest EU commission view point on social media, I came across this very upsetting conclusion from a review on the state of patient information in Europe:

Today huge inequalities exist in terms of availability and accessibility of information between different population groups and between EU member states.
Health related websites are amongst most frequently visited [...]

Pharma and the patient blogger: why and how to engage

In: Online community| Patient-focus| strategy

27 juil 2009

Lately, I witnessed the start of a fascinating dialog between pharma, medical device companies and diabetes bloggers. Roche, for example, just sponsored the first diabetes blog summit bringing together the most influential diabetes bloggers and online community leaders, in order to identify avenues for collaboration. zw4qg6bvya
TuDiabetes, a diabetes online community of over 10,000 members, has [...]

Follow the engagement- visualizing #followpharma

In: Patient-focus| Social media tools| twitter

21 juil 2009

Last Friday, I asked you to recommend your favourite pharma twitter accounts under the #followpharma hashtag. I promised that in return for your participation, I would summarize, analyze and consolidate all recommendations.
Your participation was incredible! In just one day, you recommended 249 accounts (or 131 excluding all double counting) from 11 countries that pharma should [...]

#followpharma this Friday

In: Social media tools| twitter

16 juil 2009

There were a lot of responses to my pharma twittersphere analysis - thank you all for so enthousiastically contributing!
Most of the discussion focused on the issues pharma twitter accounts face with “following“ others. Here is what I heard from  the “souls“ behind these accounts (Special thanks to all of you for sharing your perspective [...]

Pharma twittersphere - To be followed or to follow?

In: Social media tools| twitter

14 juil 2009

This first analysis on the state of the pharma twittersphere will compare how many people follow the pharmacos’ twitter accounts (followers), how many people pharmacos follow back (following) and the number of times the account is updated  (updates). This analysis is supposed to give us a first big picture view of the pharma twittersphere … [...]

The state of the pharma twittersphere

In: Social media tools| twitter

13 juil 2009

Six months ago, I wrote about pharmaceutical companies’ use of twitter. At the time, only 4 big pharmacos were experimenting with this new communication channel.
Over these past months, I have seen these companies (and others that followed since) gather insight and savvy into their use of twitter. It is thus time to look beyond the [...]

You do not need one social media strategy, you need many

In: Online community| Patient-focus| Social media tools| strategy

5 juin 2009

A fascinating discussion popped-up today around strategies and tactics that pharma should use to engage with social media.
Johnathan over at dose of digital started this discussion with this list of interesting tactics that pharma should explore. He got fed up with pharma shuffeling their feet not daring to dip their toe into the cold, rough [...]


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The Internet holds the power to profoundly change the way healthcare is delivered. Millions of patients, caregivers and physicians turn to the Internet every day to look up the latest information on important health topics and find support from like-minded people.

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  • Kwai Yu: Hi Silja, Cherie sent me a quick note about you ... no wonder she said you were amazing :-) I [...]
  • Evaluating Pharmaceutical Twitter Accounts | PRforPharma: [...] compare to so-called best practices for Twitter engagement.  WhyDotPharma has already conduct [...]
  • Tammy: I enjoyed your posting. Especially the part about the, BOGSAT’s syndrom: Bunch Of Guys Sitting Aro [...]
  • Sabine: Hi Silja, my guess is: about 5 Mio Very interesting and helpful findings there - curious to se [...]
  • R.J. Lewis: Nice analysis! Nice to see someone is tracking pharma's activity. Perhaps you should set up an ann [...]

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