Posts Tagged ‘pharma

Finally in the last video of the Roche Social Media guidance series, I asked everyone how the guidance would impact their work and readiness to collaborate with Roche online…what followed was one of the most interesting discussions so far:

In addition to all the video responses, Berci and Manny shared their thoughts with us via email:

“Not [...]

Last week Roche published its social media guidance in this special section on their corporate website. Roche’s initiative was followed by a wave of applause and positive commentary from the online community.
I immediately was compelled to add my thoughts. Upon reflection though, I decided to take a more structured approach to my feedback. After all, [...]

“I cannot check you in, but that is not BA’s problem.” This was the infuriating answer I got from a flight attendant with the captivating charm of the Wandsworth prison gate. All I needed was access to the internet to fix a bug in the new online US visa application system.  It was 6 am, [...]

Dear all,
Below, we’ve made an attempt to collate our thoughts on #hcsmeucamp, the #hcsmeu unconference, dialogue-style:
Just like when we started out the weekly #hcsmeu tweetups, Andrew and I had no idea of whether or not the community would be interested in meeting up in person and how many would take the time and make the [...]

First let me apologize to all my readers for the long silence on my blog: travel, the organization of the HCMSEU unconference as well as the usual insanity of running my business and being the mom of a 2 year-old caught up with me
So finally, here it is: Part III of the pharma [...]

This is Part II of the analysis on pharma’s twitter presence. If you remember, we saw in part I that some pharma companies seem to be more engaged than others on twitter.
Based on visualizing the basic twitter statistics (followers, following and updates), we came to the conclusion that Boehringer Ingelheim, Johnson & Johnson and Roche were leading [...]

Upon popular demand, I decided to kick off this year with an update of my Pharma twittersphere analysis. In this analysis I will compare how many people follow the pharmacos’ twitter accounts (followers), how many people pharmacos’ follow back (following) and the number of times the account is updated  (updates). I will also observe how [...]

The FDA hearing on social media took place almost a month ago already and a lof of ink (or pixel for that matter) has flown since on what was presented. I vividly encourage you to dig through the sources on Fabio Gratton’s excellent #fdasm site to paint your own picture of the content.
In my simplitic [...]

Researching the latest EU commission view point on social media, I came across this very upsetting conclusion from a review on the state of patient information in Europe:

Today huge inequalities exist in terms of availability and accessibility of information between different population groups and between EU member states.
Health related websites are amongst most frequently visited [...]

Lately, I witnessed the start of a fascinating dialog between pharma, medical device companies and diabetes bloggers. Roche, for example, just sponsored the first diabetes blog summit bringing together the most influential diabetes bloggers and online community leaders, in order to identify avenues for collaboration. zw4qg6bvya
TuDiabetes, a diabetes online community of over 10,000 members, has [...]


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The Internet holds the power to profoundly change the way healthcare is delivered. Millions of patients, caregivers and physicians turn to the Internet every day to look up the latest information on important health topics and find support from like-minded people.

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