Please find below a quick video interview with Jan Geissler from Patvocates. I asked Jan how cancer e-patients in Europe search for online information. What I got was a couple …
Jan Geissler was my dream candidate for a first interview with European epatients. Jan is one of the few true European patient voices and has been act ...
This is Part II of the analysis on pharma’s twitter presence. If you remember, we saw in part I that some pharma companies seem to be more enga ...
The FDA hearing on social media took place almost a month ago already and a lof of ink (or pixel for that matter) has flown since on what was presente ...
Researching the latest EU commission view point on social media, I came across this very upsetting conclusion from a review on the state of patient information in Europe: Today huge ...
Today, I was looking for information for my Dad who is a type 2 diabetic. I was interested to see, if a certain type of insulin could control his diabetes ...
Each life-impacting disease today has its set of highly engaged e-patients or “optimized me’s” (as Christine Kraft calls them). These patients do everything that is possible and imaginable to improve ...
Patients go online to find out whether it is worth it to adhere to their treatment. This presents a complete mind-shift in pharma’s thinking about adherence – especially in light ...
Do you know the feeling, when you come see something and you say to yourself: “Wow, this make just so much sense! I wonder why no one else has thought ...
Most pharma online campaigns focus on raising awareness about a disease and/or a treatment (depending on the legal constraints in each country). Yet, at least for me, they usually fail ...
