I just came across the MyMSmyway site. This site provides technology solutions to people with MS to help them with the challenges to their vision, cognition or dexterity that MS ...
From discussions with folks in several pharma companies last week, I got the feeling that the business case for social media has become very clear to most companies (also see ...
Voilà a very clever initiative from GSK France illustrating how pharma can use its priviledged position at the cross-roads of many important influencers to drive positive change of the healthcare ...
After having looked at pharma’s use of twitter, I decided to also get a feel for how pharma is engaging with facebook so far. Three main uses emerge: 1. connecting ...
Poor me, I got so excited this morning when I read about the NHS engaging with social media. It is actually NOT the NHS but an action group run by ...
I decided to read through the annual reports of the top 10 pharma companies to see how much of a clearly stated strategic priority patient-focus was and how it is ...
