Posts Tagged ‘cystic fibrosis

Most pharma online campaigns focus on raising awareness about a disease and/or a treatment (depending on the legal constraints in each country). Yet, at least for me, they usually fail to raise the emotion and urgency required to drive me to action (ie. sign up for screening, go see my doctor etc.). To be fair, [...]


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The Internet holds the power to profoundly change the way healthcare is delivered. Millions of patients, caregivers and physicians turn to the Internet every day to look up the latest information on important health topics and find support from like-minded people.

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