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10 January 2012, 1 Comment

Portuguese is the leading language on twitter after English (see Sysomos study here). Unfortunately, in our geographical benchmark of the followers of 15 pharma accounts,  Brazilian accounts were less present …

JohnMack

Roche guidance won’t impact us…but it might impact our convo

26 August 2010, 1 Comment

Finally in the last video of the Roche Social Media guidance series, I asked everyone how the guidance would impact their work and readiness to collab ...

Amy

Does Roche need to separate social media guidance into personal and professional?

25 August 2010, No comments

As promised, here is the feedback the Roche social media guidance professional vs. personal split: Does it make sense to split the Roche social media ...

Andrew

Is the Roche social media guidance clear?

24 August 2010, 1 Comment

Off we go for round 2 of our interview series on the Roche social media guidance: Is the Roche social media guidance clear? In addition to the video r ...