Posts Tagged ‘Awareness

Each life-impacting disease today has its set of highly engaged e-patients or “optimized me’s” (as  Christine Kraft calls them). These patients do everything that is possible and imaginable to improve the quality and access to health care for the patient communities they serve.

They are of essential importance in influencing other patients’ behaviors and attitudes. [...]

Most pharma online campaigns focus on raising awareness about a disease and/or a treatment (depending on the legal constraints in each country). Yet, at least for me, they usually fail to raise the emotion and urgency required to drive me to action (ie. sign up for screening, go see my doctor etc.). To be fair, [...]


About this blog

The Internet holds the power to profoundly change the way healthcare is delivered. Millions of patients, caregivers and physicians turn to the Internet every day to look up the latest information on important health topics and find support from like-minded people.

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  • Kwai Yu: Hi Silja, Cherie sent me a quick note about you ... no wonder she said you were amazing :-) I [...]
  • Evaluating Pharmaceutical Twitter Accounts | PRforPharma: [...] compare to so-called best practices for Twitter engagement.  WhyDotPharma has already conduct [...]
  • Tammy: I enjoyed your posting. Especially the part about the, BOGSAT’s syndrom: Bunch Of Guys Sitting Aro [...]
  • Sabine: Hi Silja, my guess is: about 5 Mio Very interesting and helpful findings there - curious to se [...]
  • R.J. Lewis: Nice analysis! Nice to see someone is tracking pharma's activity. Perhaps you should set up an ann [...]

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