Posts Tagged ‘Awareness

“I cannot check you in, but that is not BA’s problem.” This was the infuriating answer I got from a flight attendant with the captivating charm of the Wandsworth prison gate. All I needed was access to the internet to fix a bug in the new online US visa application system.  It was 6 am, [...]

Each life-impacting disease today has its set of highly engaged e-patients or “optimized me’s” (as  Christine Kraft calls them). These patients do everything that is possible and imaginable to improve the quality and access to health care for the patient communities they serve.

They are of essential importance in influencing other patients’ behaviors and attitudes. [...]

Most pharma online campaigns focus on raising awareness about a disease and/or a treatment (depending on the legal constraints in each country). Yet, at least for me, they usually fail to raise the emotion and urgency required to drive me to action (ie. sign up for screening, go see my doctor etc.). To be fair, [...]


About this blog

The Internet holds the power to profoundly change the way healthcare is delivered. Millions of patients, caregivers and physicians turn to the Internet every day to look up the latest information on important health topics and find support from like-minded people.

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