Finally in the last video of the Roche Social Media guidance series, I asked everyone how the guidance would impact their work and readiness to collaborate with Roche online…what followed …
This is Part II of the analysis on pharma’s twitter presence. If you remember, we saw in part I that some pharma companies seem to be more enga ...
Upon popular demand, I decided to kick off this year with an update of my Pharma twittersphere analysis. In this analysis I will compare how many peop ...
It is time. Time to prove that quality health information in the hands of empowered patients leads to improved health, also in Europe. Time to demonst ...
Andrew Spong from STweM and I had a great discussion about the state of the European social media landscape in healthcare at the beginning of this week. We realized a ...
Last Friday, I asked you to recommend your favourite pharma twitter accounts under the #followpharma hashtag. I promised that in return for your participation, I would summarize, analyze and consolidate ...
Six months ago, I wrote about pharmaceutical companies’ use of twitter. At the time, only 4 big pharmacos were experimenting with this new communication channel. Over these past months, I ...
I just came across the MyMSmyway site. This site provides technology solutions to people with MS to help them with the challenges to their vision, cognition or dexterity that MS ...
From discussions with folks in several pharma companies last week, I got the feeling that the business case for social media has become very clear to most companies (also see ...
Voilà a very clever initiative from GSK France illustrating how pharma can use its priviledged position at the cross-roads of many important influencers to drive positive change of the healthcare ...
