Archive for the ‘twitter’ Category

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Pharma twittersphere - who is following you- Part II

In: Social media tools| strategy| twitter

29 jan 2010

This is Part II of the analysis on pharma’s twitter presence. If you remember, we saw in part I that some pharma companies seem to be more engaged than others on twitter.
Based on visualizing the basic twitter statistics (followers, following and updates), we came to the conclusion that Boehringer Ingelheim, Johnson & Johnson and Roche were leading [...]

Pharma twittersphere - who is following you - Part I

In: Non classé| Social media tools| strategy| twitter

20 jan 2010

Upon popular demand, I decided to kick off this year with an update of my Pharma twittersphere analysis. In this analysis I will compare how many people follow the pharmacos’ twitter accounts (followers), how many people pharmacos’ follow back (following) and the number of times the account is updated  (updates). I will also observe how [...]

The white elephant in the room: the FDA hearing and DTC

In: Patient-focus| Regulations| strategy| twitter

6 déc 2009

The FDA hearing on social media took place almost a month ago already and a lof of ink (or pixel for that matter) has flown since on what was presented. I vividly encourage you to dig through the sources on Fabio Gratton’s excellent #fdasm site to paint your own picture of the content.
In my simplitic [...]

Please join the #hcsmeu first live tweetup in London

In: #hcsmeu| Events| twitter

10 sept 2009

Time flies, and it is scarcely believable that there are now only two more weeks until the inaugural #hcsmeu live tweetup, to be held on this occasion in London on September 25th. After two months of frenetic online interaction during the weekly events, it will be great to have the opportunity to meet face-to-face. Many [...]

Taking stock of #hcsmeu

In: #hcsmeu| twitter

7 sept 2009

When Andrew and I launched the #hcsmeu tweetup beginning of August, we were quiet nervous. As Andrew  wrote here, we did not really know how many of you twitterers were interested in the topic and whether you would find the time to participate. After five tweetups, I felt it was time for me to look [...]

Whydotpharma on the road…

In: #hcsmeu| Events| twitter

31 août 2009

This is an unusually personal post for me. It is the detailed schedule of my fall travel plans, in the hope that some of you will actually meet up with me in “meat space” for once ;-).
So, here are the juicy details:
Sept 23rd- 26th:

I will be in London for client meetings and our first official [...]

Use #hcsmeu to join the European healthcare and social media discussion

In: #hcsmeu| Online community| Social media tools| strategy| twitter

4 août 2009

Andrew Spong from STweM and I had a great discussion about the state of the European social media landscape in healthcare at the beginning of this week. We realized a couple of interesting things:
1.We had both gathered a lot of interesting bits and pieces concerning national advances in social media and healthcare, but we were [...]

Follow the engagement- visualizing #followpharma

In: Patient-focus| Social media tools| twitter

21 juil 2009

Last Friday, I asked you to recommend your favourite pharma twitter accounts under the #followpharma hashtag. I promised that in return for your participation, I would summarize, analyze and consolidate all recommendations.
Your participation was incredible! In just one day, you recommended 249 accounts (or 131 excluding all double counting) from 11 countries that pharma should [...]

#followpharma this Friday

In: Social media tools| twitter

16 juil 2009

There were a lot of responses to my pharma twittersphere analysis - thank you all for so enthousiastically contributing!
Most of the discussion focused on the issues pharma twitter accounts face with “following“ others. Here is what I heard from  the “souls“ behind these accounts (Special thanks to all of you for sharing your perspective [...]

Pharma twittersphere - To be followed or to follow?

In: Social media tools| twitter

14 juil 2009

This first analysis on the state of the pharma twittersphere will compare how many people follow the pharmacos’ twitter accounts (followers), how many people pharmacos follow back (following) and the number of times the account is updated  (updates). This analysis is supposed to give us a first big picture view of the pharma twittersphere … [...]


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The Internet holds the power to profoundly change the way healthcare is delivered. Millions of patients, caregivers and physicians turn to the Internet every day to look up the latest information on important health topics and find support from like-minded people.

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  • Kwai Yu: Hi Silja, Cherie sent me a quick note about you ... no wonder she said you were amazing :-) I [...]
  • Evaluating Pharmaceutical Twitter Accounts | PRforPharma: [...] compare to so-called best practices for Twitter engagement.  WhyDotPharma has already conduct [...]
  • Tammy: I enjoyed your posting. Especially the part about the, BOGSAT’s syndrom: Bunch Of Guys Sitting Aro [...]
  • Sabine: Hi Silja, my guess is: about 5 Mio Very interesting and helpful findings there - curious to se [...]
  • R.J. Lewis: Nice analysis! Nice to see someone is tracking pharma's activity. Perhaps you should set up an ann [...]

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