Archive for the ‘strategy’ Category

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Roche guidance won’t impact us…but it might impact our convo

In: #hcsmeu| Guidance| Regulations| Social media tools| strategy

26 août 2010

Finally in the last video of the Roche Social Media guidance series, I asked everyone how the guidance would impact their work and readiness to collaborate with Roche online…what followed was one of the most interesting discussions so far:

In addition to all the video responses, Berci and Manny shared their thoughts with us via email:

“Not [...]

Is the Roche social media guidance clear?

In: #hcsmeu| Guidance| Social media tools| strategy

24 août 2010

Off we go for round 2 of our interview series on the Roche social media guidance:
Is the Roche social media guidance clear?

In addition to the video responses, Berci and Manny were so nice to chip in their feedback via mail:

“The guidance is clear, maybe clearer than I expected. Actually, I think their original code of [...]

Does it matter that Roche published its social media guidance?

In: Guidance| Social media tools| strategy

23 août 2010

As promised here, please find now below the first video on the Roche Social Media guidance release:

In addition to all the video responses, I also gathered written feedback from Berci and Manny:

“This is a seriously important step and I believe Roche just became the leader in the pharma 2.0 movement. After the Digital Pharma Europe [...]

Opinion poll on Roche social media guidance

In: Guidance| Regulations| Social media tools| strategy

22 août 2010

Last week Roche published its social media guidance in this special section on their corporate website. Roche’s initiative was followed by a wave of applause and positive commentary from the online community.
I immediately was compelled to add my thoughts. Upon reflection though, I decided to take a more structured approach to my feedback. After all, [...]

E-patients’ moments-of-truth are social

In: Patient-focus| Social media tools| strategy

2 août 2010

“I cannot check you in, but that is not BA’s problem.” This was the infuriating answer I got from a flight attendant with the captivating charm of the Wandsworth prison gate. All I needed was access to the internet to fix a bug in the new online US visa application system.  It was 6 am, [...]

Fake Sara ticks me off. Get real Medseek!

In: Patient-focus| Social media tools| strategy

16 mai 2010

I apologize for my strong and passionate reaction to the new Medseek facebook page. In case you missed Phil Baumann’s or Eileen O’Brien’s excellent posts on this matter: Sara Baker is a fake mother created by Medseek to market their new “epatient” IT solution. In her facebook profile fake Sara talks about her life with [...]

How to run an unconference: an introduction to #hcsmeucamp

In: #hcsmeu| EU policy| Social media tools| strategy| twitter

13 avr 2010

Dear all,
Below, we’ve made an attempt to collate our thoughts on #hcsmeucamp, the #hcsmeu unconference, dialogue-style:
Just like when we started out the weekly #hcsmeu tweetups, Andrew and I had no idea of whether or not the community would be interested in meeting up in person and how many would take the time and make the [...]

Pharma twittersphere- who is following you- Part III

In: Social media tools| strategy| twitter

6 avr 2010

First let me apologize to all my readers for the long silence on my blog: travel, the organization of the HCMSEU unconference as well as the usual insanity of running my business and being the mom of a 2 year-old caught up with me
So finally, here it is: Part III of the pharma [...]

Pharma twittersphere - who is following you- Part II

In: Social media tools| strategy| twitter

29 jan 2010

This is Part II of the analysis on pharma’s twitter presence. If you remember, we saw in part I that some pharma companies seem to be more engaged than others on twitter.
Based on visualizing the basic twitter statistics (followers, following and updates), we came to the conclusion that Boehringer Ingelheim, Johnson & Johnson and Roche were leading [...]

Pharma twittersphere - who is following you - Part I

In: Non classé| Social media tools| strategy| twitter

20 jan 2010

Upon popular demand, I decided to kick off this year with an update of my Pharma twittersphere analysis. In this analysis I will compare how many people follow the pharmacos’ twitter accounts (followers), how many people pharmacos’ follow back (following) and the number of times the account is updated  (updates). I will also observe how [...]


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