All posts in pharma twittersphere

  • #followpharma this Friday
    16 July 2009, 9 Comments

    There were a lot of responses to my pharma twittersphere analysis - thank you all for so enthousiastically contributing! Most of the discussion focused on the issues pharma twitter accounts ...

  • The state of the pharma twittersphere
    13 July 2009, 7 Comments

    Six months ago, I wrote about pharmaceutical companies’ use of twitter. At the time, only 4 big pharmacos were experimenting with this new communication channel. Over these past months, I ...

  • Pharma and twitter – who is doing it and why?
    16 February 2009, 39 Comments

    Much discussion onĀ  leading patient blogs around twitter lately. According to Pew Internet’s new report on twitter and status updating, 11% of Americans currently use twitter with e-patient’s being even ...

  • Twitter for sales reps?
    10 February 2009, 4 Comments

    This interesting presentation of potential twitter applications for medical students and doctors got me thinking: Could pharma use twitter to have sales reps reach physicians and other healthcare professionals more ...