Beyond its impressive reach, Twitter has furthermore created an unprecedented opportunity to influence highly targeted pockets of conversations. It thus provides pharma with the unique chance to demonstrate that it …
Portuguese is the leading language on twitter after English (see Sysomos study here). Unfortunately, in our geographical benchmark of the followers of ...
With this post, let us examine the long standing myth that phama on twitter is one big bubble of conversation driven by a few pharma super fans. We ex ...
The fact that thousands of stakeholders chose to follow pharma accounts on twitter deserves our attention. It says that there are people out there gen ...
Twitter’s explosive growth continues in 2011, reaching 250 million tweets a day and over 100 million active users. This year, twitter has also become the leading social media platform during ...
Yesterday, facebook opened comments on all its fan pages and consequently closed a chapter in the book of pharma social media engagement. As expected, (and brilliantly monitored by Jonathan Richman ...
Upon popular demand, mainly from my friend Shwen from Vertex Pharma who will present this data at Digital Pharma East today , I took a quick look at the evolution ...
First let me apologize to all my readers for the long silence on my blog: travel, the organization of the HCMSEU unconference as well as the usual insanity of running ...
This is Part II of the analysis on pharma’s twitter presence. If you remember, we saw in part I that some pharma companies seem to be more engaged than others on twitter. ...
Upon popular demand, I decided to kick off this year with an update of my Pharma twittersphere analysis. In this analysis I will compare how many people follow the pharmacos’ ...
