All posts in pharma twittersphere

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8 March 2012, 40 Comments

Beyond its impressive reach, Twitter has furthermore created an unprecedented opportunity to influence highly targeted pockets of conversations. It thus provides pharma with the unique chance to demonstrate that it …

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Você twitta em português? Do you tweet in Portuguese?

10 January 2012, 1 Comment

Portuguese is the leading language on twitter after English (see Sysomos study here). Unfortunately, in our geographical benchmark of the followers of ...

Follower color coded by number of pharma accounts followed

The myth of the pharma super fan

16 December 2011, No comments

With this post, let us examine the long standing myth that phama on twitter is one big bubble of conversation driven by a few pharma super fans. We ex ...

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Why pharma engagement on twitter matters!

9 December 2011, 3 Comments

The fact that thousands of stakeholders chose to follow pharma accounts on twitter deserves our attention. It says that there are people out there gen ...