Archive for the ‘government’ Category
GSK France and the future of the healthcare system
In: Access| government
2 mar 2009Voilà a very clever initiative from GSK France illustrating how pharma can use its priviledged position at the cross-roads of many important influencers to drive positive change of the healthcare system.
In 2005, GSK France under their CEO Hervé Gisserot started a blog to facilitate the discussion between French citizens and the main stakeholders of the [...]
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The Internet holds the power to profoundly change the way healthcare is delivered. Millions of patients, caregivers and physicians turn to the Internet every day to look up the latest information on important health topics and find support from like-minded people.
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