In: Access| Awareness| Online community| Patient-focus| Regulations
9 oct 2009Today, I was looking for information for my Dad who is a type 2 diabetic. I was interested to see, if a certain type of insulin could control his diabetes better. Naturally, I went online and typed the product in question into Google. The site that came up was the American product site. There [...]
In: Access| government
2 mar 2009Voilà a very clever initiative from GSK France illustrating how pharma can use its priviledged position at the cross-roads of many important influencers to drive positive change of the healthcare system.
In 2005, GSK France under their CEO Hervé Gisserot started a blog to facilitate the discussion between French citizens and the main stakeholders of the [...]
Check out this great initiative, patientassistance.com, which provides a sort of one-stop shop for uninsured patients to find out and enlist in pharmaceutically sponsored patient assistance programs.
This is a wonderful example of how non-profit, patient communities and pharma can collaborate to improve access to treatments. If you are working for a pharma company, please check [...]
The Internet holds the power to profoundly change the way healthcare is delivered. Millions of patients, caregivers and physicians turn to the Internet every day to look up the latest information on important health topics and find support from like-minded people.