Beyond its impressive reach, Twitter has furthermore created an unprecedented opportunity to influence highly targeted pockets of conversations. It thus provides pharma with the unique chance to demonstrate that it can be open and transparent by providing value added information in disease areas of strategic importance. It is an opportunity to show how much a company cares about its customers and patients simply by injecting the right information at the right time in a conversation.
The exhibit above the visualization of a sample of pharma followers that stated an interest in a specific therapeutic area. The bigger the bubble the larger the interest. This clearly shows that most pharma followers are most receptive to content in Oncology or diabetes, which in turn then proves that via smart engagement a company can build its presence selectively around specific topics and target audiences.
The next graph below illustrates different companies’ reach within stakeholders interested in oncology. As we can see, Boehringer, via great content and engagement, especially with patient advocacy stakeholders manages to outperform competitors, reaping the highest relevant reach in Oncology, a strategically important therapeutic area for all three companies.
Boehringer achieved this strong presence by identifying active and relevant stakeholders online via listening and engaging. Using hashtags, @replies and Direct message functionalities, a company can thus reach specific target audiences on twitter and highlight content that is relevant to them.
The reach within these stakeholder groups is almost less important though than the fact that twitter provides pharma with a way to directly engage with them via direct messaging and @replies. Unfortunately, this is also exactly what has slowed down twitter’s, and social media’s, adoption in pharma.
The pharmaceutical industry is regulated along stakeholder communications. Yet twitter, unlike regulations, does not usually grant us the knowledge as to exactly which stakeholder was reached with which message. It also makes no provisions for the type of immediate and continuous exchange that social media is based on.
We hope that with this ground breaking benchmarking analysis, we can spurr the discussions necessary to change pharma’s approach to twitter. At the upcoming 7th eyeforpharma conference eMarketing and mobile conference in Barcelona March 27th-28th, we hope to shed light on the high relevance and engagement twitter enables. We also want to facilitate the appreciation and understanding that pharma companies have of their followers: They are not just numbers in social media audits, but new channels to important existing and new stakeholders. Twitter is a new communication’s method that necessitating new approaches.
Find out more about our studies here and here.
Enter “eyeforpharma” to receive a 50% discount on all studies through March 30th!
Not everything that can be counted counts, and not everything that counts can be counted.
Albert Einstein
42 Comments on "Oncology, pharma and twitter: what you tweet is who you reach!"
This is a very interesting analysis. Thank you for providing it. I wonder if you could explain a bit more how you found that “most pharma followers are most receptive to content in Oncology or diabetes.” Was this based on keywords or tweets that these usersn then re-tweeted? Also, how are pharma followers defined?
$author
Oncology, pharma and twitter: what you tweet is who you reach … is verry amazing great
twitter
Very good post! We are linking to this great article on our website.
Keeep up the great writing.
Also viit my weblog … buy twitter followers that retweet
The build of a farmer will definitely be different from a banker. As one writer once use it: ‘I await inspiration of course, if it doesn’t come I go after it with a club. http://is.gd/WNm6Tm
Do you mind if I quote a few of your articles as long as I provide credit and sources back
to your website? My blog site is in the very same niche
as yours and my users would truly benefit from some of the information you present here.
Please let me know if this okay with you. Cheers!
Hello to all, since I am genuinely eager of reading this
blog’s post to be updated daily. It contains good information.
What’s up to every body, it’s my first go to see of this web site; this blog carries remarkable and in fact fine stuff in support of readers.
That kind of educational freedom is empowering’ for both teachers and students.
1-For thosewho are unsure about Carbon Copy Pro and are wondering if it is a
legitimate home based business, this article is specifically for you.
Nothing dampens the spirit faster than having to force yourself to write blog posts about
something that you struggle to come up with ideas for
or that you are bored with.
Awesome post.
my website – เม็ดบีท
Wow, marvelous blog layout! How lkng haqve you been
bogging for? you make blogging look easy. The overall look of
your ste is excellent, let alone the content!
The book raised all sorts of questions and I thought a lot
about those questions. Orthotics are devices that correct misalignments in the body,
and they include many types designed for feet.
Plantar fasciitis occurs once the weight that
is applied to the foot is so excellent that the tension
within the plantar fascia increase, causing damage as it begins to take away from the heel bone tissue.
My brother recommended I may like this web site.
He was totally right. This post truly made my day. You cann’t imagine just how so much time
I had spent for this information! Thank you!
I am not positive where you’re getting your information,however good topic.
I must spend a while studying more or figuring out more.
Thanks for great info I was searching for this information for my mission.
Thankfulness to my father who informed me on the topic of this
webpage, this blog is in fact awesome.
It’s amazing to go to see this web page and reading the views of all friends concerning this piece of
writing, while I am also keen of getting know-how.
I leave a leave a response whenever I especially enjoy a post on a website or I have something to valuable to
I actually do
And, if you are posting at additional sites, I would like to keep
contribute to the conversation. Usually it’s caused by the passion communicated in the post I read.
And on this post Oncology, pharma and twitter: what you tweet is who you reach!
| whydot pharma. I was excited enough to leave a comment
have a couple of questions for you if you don’t mind.
Is it simply me or does it give the impression like some of these responses
come across as if they are coming from brain
dead individuals?
up with anything fresh you have to post. Would you
list every one of your communal sites like your twitter feed, Facebook page or linkedin profile?
Fantastic beat ! I would like to apprentice while you amend your website, how could i
subscribe for a blog web site? The account helped me a acceptable deal.
I had been tiny bit acquainted of this your broadcast provided bright clear concept
Feel free to visit my website: หี
If the hyphen preceding ‘h’ is removed, it deletes all files that
carry the hidden attribute. Once bad files are eliminated, they won’t be taking up unnecessary processing power, therefore helping speed up your computer.
These automatic updates are commonplace, and they can slow down
your system and can make internet browsing slower
as well.
Hello very cool blog!! Man .. Excellent .. Superb .. I will bookmark your website and take the feeds
additionally? I’m glad to find numerous useful information
right here in the submit, we need work out extra techniques on this regard, thank you for sharing.
. . . . .
The Netherlands opportunistic enjoy has allow to twelve
objectives via 6 World Cup 2010 matches, but towards a Spanish staff that’s giving their opponents a nominal number of probabilities for every match, how the Dutch have scored their ambitions becomes a concern
in advance of Sunday’s tournament final. Benítez faces his twelfth showdown on Sunday,
looking an eighth knockout accomplishment. If his
techniques function, and his gamers blunt Corinthians’ dagger-sharp counter-attacking, Chelsea will call them selves champions of the
world. Ok I cheated a bit. This image was made in the
Copa Cabana seaside, in Rio de Janeiro rather of South Africa.
Nonetheless, the photograph speaks for by itself.
We’re a bunch of volunteers and opening a new scheme in our
community. Your site provided us with useful information to
work on. You’ve done an impressive activity and our entire neighborhood
shall be thankful to you.
It is a sourcebook for remodeling ideas and products. Not to mention, their evening aerobatic
sessions are a whole lot of fun to watch. The key is to find the balance and that is when having an “attitude of gratitude” plays a key role.
The two of them had searched for the perfect house to buy, and after months of looking, decided on the perfect home in Charleston, SC.
When this happens, you will be restricted to the price that the home builders will give you.
These people have experience in this field and will not harm
the bats.
It may seem like reconciliation is right around the corner and
that you’re only a few messages away from jumping back into his arms.
Unfortunately bats are becoming increasingly
endangered because of decreased habitats and roosting spaces.
Despite this single obvious benefit, bats are often thought of in popular culture with reference
to Bram Stoker’s fictional vampire Dracula, even though the
majority of bats do not drink blood.
Currently it sounds like Drupal is the top blogging platform out there right now.
(from what I’ve read) Is that what you’re using on your blog?
Visit my web-site … Patéma et le monde inversé Télécharger
Good article. I will be facing some of these issues
as well..
Divide staff members into teams and hold monthly contests centered on health and fitness.
Zyban is a prescription antidepressant drug that can reduce the urge to
smoke in some people. The wall charger’s end comes off so you can plug it
into a laptop or a computer, but it will charge slower this way.
When I went back to the clash of clans cheat tool – http://Www.lukesass.com/the-gold-coast-radio-podcast-episode-9-graveface-roadshow/, subject of clash of clans forum.
Note that you’ll need to jump through in order to get the
screens loaded. At the beginning, it will ask for a link
code. If you are experiencing unfair, there
is a cost for building them. As and when you get to actually build everything, upgrade everything,
and you to look closer to see them and understand.
Hi there I am so delighted I found your webpage, I really found you by mistake,
while I was browsing on Aol for something else, Nonetheless I am here now
and would just like to say thank you for a marvelous post and a all round exciting blog (I also love the theme/design), I don’t have time to read through it all at the moment but I have book-marked it and
also added in your RSS feeds, so when I have time I will be back to
read a lot more, Please do keep up the superb jo.
My web site :: Mise à l’épreuve Télécharger
Post writing is also a fun, if you be acquainted with then you
can write if not it is complicated to write.
my web-site … Les Yeux jaunes des crocodiles telecharger
Acne occur due to internal dis-balance in the body due to
excessive amount of some harmful toxins. These toxins then tamper with the
different glands of the body leading to too much formation of a particular kinds of hormones that
causes impurity of the blood. You migh have heard about the impurity
stuff regarding blood in many disease. Did you ever brainstormed what is it.
It is the too much amount of chemicals in the blood as compared
to common which cause different type of problems
in the body. Pimples are one such issue.
Natural acne cures
The two of them had searched for the perfect house to buy, and after months of looking, decided on the perfect home in Charleston, SC.
Rights advocates might have a bit of hope that now the medical
community will finally understand gun owner concerns about privacy and loss of rights to an increasingly intrusive Obama administration’s efforts to dig as
deeply into their personal affairs as possible, while cloaking itself in secrecy.
Hannah and Elijah match one another so much because they feed
off of one another’s toxic narcissism.
Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
You clearly know what youre talking about, why throw away your intelligence on just posting videos to your weblog
when you could be giving us something informative to read?
hey there and thank you for your info – I have definitely picked up anything new
from right here. I did however expertise some technical points using this site, since I experienced
to reload the site many times previous to I could get it to load
correctly. I had been wondering if your hosting is OK? Not that I am
complaining, but slow loading instances times will often affect your
placement in google and can damage your quality score if ads and marketing with Adwords.
Well I am adding this RSS to my e-mail and can look out for much more of your respective interesting content.
Ensure that you update this again very soon.
These three terms are keywords people may use to search or look for the right product or service when searching online. There are lots of companies providing call center services. EBook writers and publishers extensively use the social networking platform on account of the e – Books’ dependence on good exposure.
{
Inside the top ten of my favourite content pieces, thanks!
This has to be my 2nd favorite post in the week, i
can’t inform you the very best, it might offend you!
Excellent writing, i did read it twice so sorry for that, i have passed it on to my friends,
so with any luck they’ll like it as well.
Lovely site, it loads very quick and appears really awesome.
We have a inquiry concerning the article, where can i speak to
the creator?
At the least this is more instructive than one of these reality Television stars,
kim who? Joey what?