Finally in the last video of the Roche Social Media guidance series, I asked everyone how the guidance would impact their work and readiness to collaborate with Roche online…what followed was one of the most interesting discussions so far:
In addition to all the video responses, Berci and Manny shared their thoughts with us via email:
“Not really, but the purpose of publishing this code of conduct was absolutely different. They wanted, or I hope they wanted, to generate discussions, get feedback from all the stakeholders and maybe work together with other companies on a universal guide.”
“The one thing I am not sure I missed but I think is VERY important is to be mindful of the guidelines/rules of the communities/spaces where they choose to participate (even within their own Roche social media code of conduct). There may be instances where a particular community is not OK with having even a transparent/full-disclosure pharma representative and pharma needs to be respectful of those guidelines too.”
I am deeply thankful to everyone who participated in this series, as well as to those who reacted and shared their thoughts and comments on this blog and via twitter. I also thank Roche for having taken this step towards transparency and engagement and am curious to hear more about their next steps:
- How did Roche employees react to the guidance? Will it encourage them to engage more in the future?
- What can we expect from Roche as a company now? Will there be more engagement ? Around which topics or issues?
- What does Roche expect from us, their online stakeholders?
Any other questions you would like to hear about from Roche? Let me know