Archive for August, 2010

JohnMack
Latest
26 August 2010, 1 Comment

Finally in the last video of the Roche Social Media guidance series, I asked everyone how the guidance would impact their work and readiness to collaborate with Roche online…what followed …

Amy

Does Roche need to separate social media guidance into personal and professional?

25 August 2010, No comments

As promised, here is the feedback the Roche social media guidance professional vs. personal split: Does it make sense to split the Roche social media ...

Andrew

Is the Roche social media guidance clear?

24 August 2010, 1 Comment

Off we go for round 2 of our interview series on the Roche social media guidance: Is the Roche social media guidance clear? In addition to the video r ...

Does it matter

Does it matter that Roche published its social media guidance?

23 August 2010, 4 Comments

As promised here, please find now below the first video on the Roche Social Media guidance release: In addition to all the video responses, I also gat ...

  • Opinion poll on Roche social media guidance
    22 August 2010, 3 Comments

    Last week Roche published its social media guidance in this special section on their corporate website. Roche’s initiative was followed by a wave of applause and positive commentary from the ...