There were a lot of responses to my pharma twittersphere analysis - thank you all for so enthousiastically contributing!
Most of the discussion focused on the issues pharma twitter accounts face with “following“ others. Here is what I heard from the “souls“ behind these accounts (Special thanks to all of you for sharing your perspective on this delicate topic) :
1. Following every one who follows you is not a viable solution for all pharma accounts as it difficult to manage and risks to clutter important conversations. Also many accounts that follow twitter are themselves not active and might just want to listen.
2. Following and followers do not overlap 100%. Look what John from Boehringer says, for example:
1198 people follow Boehringer that we don’t follow back. 772 people that we follow, don’t follow us.
Thank you John for providing the exact stats – impressive.
3. Many listen to twitter using monitoring tools. This allows them to filter for keywords rather than follow specific accounts. Some follow people using their private twitter accounts. Many feel they do not need to use the twitter following function in order to listen to the ongoing discussion.
4. The decision to follow an account is not based on any precise “evaluation process“, but rather driven by the value-add content you provide and your profile ( ie. whether you fit in the “target audience“- journalists, physicians, patient groups etc.).
5. Some are struggling with the “endorsement“ aspect of following an account on twitter. In particular, they wory that one of the accounts they follow could tweet about inappropriate or legally iffy topics.
6. All pharma twitter accounts are run by single employees passionate about social media. Many represent their company on twitter in addition to their normal day job -simply as a service to us “pharma twitterers“
So the question is: who are these twitter accounts that are of high value to pharma? What are your “must follow“ accounts of the pharma twittersphere. I believe that there are many value-add, “safe“ twitter accounts that should be worth pharma’s while.
This Friday, in an effort to further facilitate the pharma twittersphere discussion, I propose to add a twist to your #followfriday tweets. Under the #followpharma hashtag, let’s tweet the twitter accounts that we believe pharma should follow. Here is how it works:
1. add #followpharma in your tweet
2. type @twitter _account and a short rational why you think this account adds value to the pharma discussion
You will be able to follow all suggestions via “Cover it live“ below:
I will consolidate your suggestions afterwards, including how many times they were mentioned and a summary of the value-add perceived. I have my list of accounts ready – cannot wait to see yours