The state of the pharma twittersphere
13 juil 2009Six months ago, I wrote about pharmaceutical companies’ use of twitter. At the time, only 4 big pharmacos were experimenting with this new communication channel.
Over these past months, I have seen these companies (and others that followed since) gather insight and savvy into their use of twitter. It is thus time to look beyond the mere fact that pharmacos ARE using twitter and to analyze the finer details of HOW they are using it.
My next 3-4 blog posts will therefore be dedicated to the “pharma twittersphere“. In particular, I will be looking at:
1. who pharmacos reach with twitter and the differences between companies
2. how they participate (or not) in the twitter conversation
3. how they could take twitter to the next level in terms of topics and collaboration.
As you can see below, this last question is very much on Boehringer’s and Roche’s minds as well.
I therefore will start of my “state of the pharma twittersphere” by asking for your help. Please answer the following three questions as an input to my analysis:
Loading ... Loading ... Loading ...I look forward to your thoughts and input. As always, feel free to also use the comment section to elaborate on your thoughts 
- Tags: Ajouter un mot-clef, pharma, social media, twitter
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The Internet holds the power to profoundly change the way healthcare is delivered. Millions of patients, caregivers and physicians turn to the Internet every day to look up the latest information on important health topics and find support from like-minded people.
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- Matt Owen: Despite increasing adoption, there's still a tendency by many businesses (not just Pharma) to funnel [...]
- Dana Webster: I've only been able to loosely follow the conversation and to glance at the entire Roche document. [...]
- Andrew Spong: Hi Silja It was a great idea of yours to collate these opinions into a video, and thank you for a [...]
- Does it matter that Roche published its social media guidance? - whydot pharma: [...] Non classé 23 août 2010 As promised here, please find now below the first video on the R [...]
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- Does it matter that Roche published its social media guidance?
- Opinion poll on Roche social media guidance
- E-patients’ moments-of-truth are social
- Pharma social media? Or pharma engagement in social media?
- Fake Sara ticks me off. Get real Medseek!
- How to run an unconference: an introduction to #hcsmeucamp
- Pharma twittersphere- who is following you- Part III
7 Responses to The state of the pharma twittersphere
Marc Monseau
juillet 13th, 2009 at 15 h 17 min
I look forward to your next posts on this subject, but I also think it would be very interesting to see what people who use the products made by our companies are looking for — is it customer service? Advice? or just the latest information?
Neil Crump
juillet 14th, 2009 at 7 h 46 min
I am very much looking forward to your posts - I hope that answering the questions help.
IceCream » Blog Archive » Gigantes farmacêuticas descobrindo as redes sociais? - Aconteceu, pensou, postou, derreteu
juillet 14th, 2009 at 19 h 09 min
[...] fontes: Pharmatech | Why dot Pharma [...]
Pharma twittersphere - To be followed or to follow? - whydot pharma
juillet 14th, 2009 at 23 h 18 min
[...] first analysis on the state of the pharma twittersphere will compare how many people follow the pharmacos’ twitter accounts (followers), how many [...]
Silja
juillet 14th, 2009 at 23 h 25 min
Yes, that is indeed the million dollar question
My guess would be all of the above.
People are active on twitter, because they want the interaction. The follow you, because they want to interact with you and your brand- how do you turm this interaction into a lasting positive customer experience?
Silja
juillet 14th, 2009 at 23 h 26 min
Thank you so much for your participation. Your input is highly appreciated
Med 2.0 » Blog Archive » Pharma Twitterama: Exlporing the Use of Twitter in Pharma and Healthcare
août 19th, 2009 at 14 h 34 min
[...] of the Pharma Twitterama- Pharma Twittersphere: To Be Followed or To Followed (by @WhyDotPharma)- The State of the Pharma Twittersphere (by [...]