Archive for July, 2009

Latest
27 July 2009, 11 Comments

Lately, I witnessed the start of a fascinating dialog between pharma, medical device companies and diabetes bloggers. Roche, for example, just sponsored the first diabetes blog summit bringing together the …

Follow the engagement- visualizing #followpharma

21 July 2009, 11 Comments

Last Friday, I asked you to recommend your favourite pharma twitter accounts under the #followpharma hashtag. I promised that in return for your parti ...

#followpharma this Friday

16 July 2009, 9 Comments

There were a lot of responses to my pharma twittersphere analysis - thank you all for so enthousiastically contributing! Most of the discussion focuse ...

Pharma twittersphere – To be followed or to follow?

14 July 2009, 20 Comments

This first analysis on the state of the pharma twittersphere will compare how many people follow the pharmacos’ twitter accounts (followers), ho ...

  • The state of the pharma twittersphere
    13 July 2009, 7 Comments

    Six months ago, I wrote about pharmaceutical companies’ use of twitter. At the time, only 4 big pharmacos were experimenting with this new communication channel. Over these past months, I ...