Archive for juillet, 2009

Lately, I witnessed the start of a fascinating dialog between pharma, medical device companies and diabetes bloggers. Roche, for example, just sponsored the first diabetes blog summit bringing together the most influential diabetes bloggers and online community leaders, in order to identify avenues for collaboration. zw4qg6bvya
TuDiabetes, a diabetes online community of over 10,000 members, has [...]

Last Friday, I asked you to recommend your favourite pharma twitter accounts under the #followpharma hashtag. I promised that in return for your participation, I would summarize, analyze and consolidate all recommendations.
Your participation was incredible! In just one day, you recommended 249 accounts (or 131 excluding all double counting) from 11 countries that pharma should [...]

There were a lot of responses to my pharma twittersphere analysis - thank you all for so enthousiastically contributing!
Most of the discussion focused on the issues pharma twitter accounts face with “following“ others. Here is what I heard from  the “souls“ behind these accounts (Special thanks to all of you for sharing your perspective [...]

This first analysis on the state of the pharma twittersphere will compare how many people follow the pharmacos’ twitter accounts (followers), how many people pharmacos follow back (following) and the number of times the account is updated  (updates). This analysis is supposed to give us a first big picture view of the pharma twittersphere … [...]

Six months ago, I wrote about pharmaceutical companies’ use of twitter. At the time, only 4 big pharmacos were experimenting with this new communication channel.
Over these past months, I have seen these companies (and others that followed since) gather insight and savvy into their use of twitter. It is thus time to look beyond the [...]


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The Internet holds the power to profoundly change the way healthcare is delivered. Millions of patients, caregivers and physicians turn to the Internet every day to look up the latest information on important health topics and find support from like-minded people.

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