From discussions with folks in several pharma companies last week, I got the feeling that the business case for social media has become very clear to most companies (also see …
Adherence is a behavior that is driven by a positive frame of mind. It is the decision to take your medicine as your doctor told to, because you belie ...
Do you know the feeling, when you come see something and you say to yourself: “Wow, this make just so much sense! I wonder why no one else has thoug ...
Voilà a very clever initiative from GSK France illustrating how pharma can use its priviledged position at the cross-roads of many important influenc ...
Most pharma online campaigns focus on raising awareness about a disease and/or a treatment (depending on the legal constraints in each country). Yet, at least for me, they usually fail ...
