Archive for March, 2009

Latest
30 March 2009, 2 Comments

From discussions with folks in several pharma companies last week, I got the feeling that the business case for social media has become very clear to most companies (also see …

I believe online communities increase adherence to treatment – do you?

18 March 2009, 5 Comments

Adherence is a behavior that is driven by a positive frame of mind. It is the decision to take your medicine as your doctor told to, because you belie ...

Access to therapy- critical to the patient, essential for pharma

15 March 2009, 3 Comments

Do you know the feeling, when you come see something and you say to yourself: “Wow, this make just so much sense! I wonder why no one else has thoug ...

GSK France and the future of the healthcare system

2 March 2009, 4 Comments

Voilà a very clever initiative from GSK France illustrating how pharma can use its priviledged position at the cross-roads of many important influenc ...