Finally in the last video of the Roche Social Media guidance series, I asked everyone how the guidance would impact their work and readiness to collaborate with Roche online…what followed was one of the most interesting discussions so far:

In addition to all the video responses, Berci and Manny shared their thoughts with us via email:

“Not [...]

As promised, here is the feedback the Roche social media guidance professional vs. personal split:
Does it make sense to split the Roche social media guidance into a personal and professional section?

Thanks to all of you for participating in this! I continue to edit your responses into another video on the impact [...]

Off we go for round 2 of our interview series on the Roche social media guidance:
Is the Roche social media guidance clear?

In addition to the video responses, Berci and Manny were so nice to chip in their feedback via mail:

“The guidance is clear, maybe clearer than I expected. Actually, I think their original code of [...]

As promised here, please find now below the first video on the Roche Social Media guidance release:

In addition to all the video responses, I also gathered written feedback from Berci and Manny:

“This is a seriously important step and I believe Roche just became the leader in the pharma 2.0 movement. After the Digital Pharma Europe [...]

Last week Roche published its social media guidance in this special section on their corporate website. Roche’s initiative was followed by a wave of applause and positive commentary from the online community.
I immediately was compelled to add my thoughts. Upon reflection though, I decided to take a more structured approach to my feedback. After all, [...]

“I cannot check you in, but that is not BA’s problem.” This was the infuriating answer I got from a flight attendant with the captivating charm of the Wandsworth prison gate. All I needed was access to the internet to fix a bug in the new online US visa application system.  It was 6 am, [...]

“Weltmeisterschaftssiegerbesiegter”- That’s one LONG word! It is German and means “We lost the worldcup, but it is ok, because we were eliminated by the current worldcup champion” (Hat tip to all my Spanish friends!). All of sudden, the word does not seem so long anymore, hun? This German lesson is to illustrate how important words [...]

I apologize for my strong and passionate reaction to the new Medseek facebook page. In case you missed Phil Baumann’s or Eileen O’Brien’s excellent posts on this matter: Sara Baker is a fake mother created by Medseek to market their new “epatient” IT solution. In her facebook profile fake Sara talks about her life with [...]

Dear all,
Below, we’ve made an attempt to collate our thoughts on #hcsmeucamp, the #hcsmeu unconference, dialogue-style:
Just like when we started out the weekly #hcsmeu tweetups, Andrew and I had no idea of whether or not the community would be interested in meeting up in person and how many would take the time and make the [...]

First let me apologize to all my readers for the long silence on my blog: travel, the organization of the HCMSEU unconference as well as the usual insanity of running my business and being the mom of a 2 year-old caught up with me
So finally, here it is: Part III of the pharma [...]

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