Beyond its impressive reach, Twitter has furthermore created an unprecedented opportunity to influence highly targeted pockets of conversations. It thus provides pharma with the unique chance to demonstrate that it …

“Oh dear Jesus. Please protect us, Lord! “ I heard the women sitting next to me on my flight from New York to Philly shout out for the 10th time. …

Portuguese is the leading language on twitter after English (see Sysomos study here). Unfortunately, in our geographical benchmark of the followers of 15 pharma accounts,  Brazilian accounts were less present …

Speedy, well-run trials giving birth to break through novel therapies is what we all want. Clinical trials are thus the most crucial collaboration between patients with pharma. When Birgit was …

With this post, let us examine the long standing myth that phama on twitter is one big bubble of conversation driven by a few pharma super fans. We examined in …

The fact that thousands of stakeholders chose to follow pharma accounts on twitter deserves our attention. It says that there are people out there genuinely interested in what pharma has …