Pharma twittersphere - who is following you- Part II

In: Social media tools| strategy| twitter

29 jan 2010

This is Part II of the analysis on pharma’s twitter presence. If you remember, we saw in part I that some pharma companies seem to be more engaged than others on twitter.
Based on visualizing the basic twitter statistics (followers, following and updates), we came to the conclusion that Boehringer Ingelheim, Johnson & Johnson and Roche were leading [...]

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Pharma twittersphere - who is following you - Part I

In: Non classé| Social media tools| strategy| twitter

20 jan 2010

Upon popular demand, I decided to kick off this year with an update of my Pharma twittersphere analysis. In this analysis I will compare how many people follow the pharmacos’ twitter accounts (followers), how many people pharmacos’ follow back (following) and the number of times the account is updated  (updates). I will also observe how [...]

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Time to make the case for social media in European healthcare

In: #hcsmeu| EU policy

14 déc 2009

It is time.
Time to prove that quality health information in the hands of empowered patients leads to improved health, also in Europe.
Time to demonstrate that social media provides this quality health information to millions of patients each day, even in Europe.
Time to make concrete proposals on how social media can efficiently and safely provide patients [...]

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The white elephant in the room: the FDA hearing and DTC

In: Patient-focus| Regulations| strategy| twitter

6 déc 2009

The FDA hearing on social media took place almost a month ago already and a lof of ink (or pixel for that matter) has flown since on what was presented. I vividly encourage you to dig through the sources on Fabio Gratton’s excellent #fdasm site to paint your own picture of the content.
In my simplitic [...]

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Europe- you need to tackle social media now!

In: #hcsmeu| Access| Awareness| EU policy| Patient-focus| Regulations| Social media tools| government| strategy

10 nov 2009

Researching the latest EU commission view point on social media, I came across this very upsetting conclusion from a review on the state of patient information in Europe:

Today huge inequalities exist in terms of availability and accessibility of information between different population groups and between EU member states.
Health related websites are amongst most frequently visited [...]

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FDA hearing on social media- The first hole in the wall?

In: #hcsmeu| Access| Awareness| Patient-focus| Regulations| government

9 nov 2009

Exactly 20 years ago today, one of the most horrific monuments of the cold war came down: the Berlin wall.
I remember strolling through East and West Berlin some days after the fall and hearing a reporter say: “Everyone who is not dead, is walking the streets of Berlin right now.” And it surely felt this [...]

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Health Care Social Media Europe (#hcsmeu) Mission Statement

In: #hcsmeu

15 oct 2009

The first 10 weeks of Health Care Social Media Europe’s (#hcsmeu) existence has been characterised not only by our listening, learning, linking and frenetic debate, but also by our constant reference to three themes that we seem to return to regardless of the discussion in hand.
The #hcsmeu community has been consistent in its strident calls [...]

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Confessions of a European health consumer

In: Access| Awareness| Online community| Patient-focus| Regulations

9 oct 2009

Today, I was looking for information for my Dad who is a type 2 diabetic. I was interested to see, if a certain type of insulin could control his diabetes better. Naturally, I went online and typed the product in question into Google. The site that came up was the American product site. There [...]

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Bringing social media into health care - one woman at a time

In: Events

6 oct 2009

Last week, I had the chance to assist an amazing event: The annual meeting of the European chapter of Healthcare Businesswomen Association (HBA). The HBA is the most powerful association of women in the health care industry. Its mission is to get more women into senior management positions in health care and to provide support [...]

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How social media changed my life

In: Access| Awareness| Online community

21 sept 2009

Jon over at dose of digital just wrote a great post asking Can Social Media Improve Your Health or Change Your Life?
“Of course it can!“ was my immediate thought, followed by a rush of utter frustration: “Why do you still need to explain this to people?“
As I was biking along the foggy path lining [...]

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The Internet holds the power to profoundly change the way healthcare is delivered. Millions of patients, caregivers and physicians turn to the Internet every day to look up the latest information on important health topics and find support from like-minded people.

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