Firefox
Featured
8 March 2012, 33 Comments

Beyond its impressive reach, Twitter has furthermore created an unprecedented opportunity to influence highly targeted pockets of conversations. It thus provides pharma with the unique chance to demonstrate that it …

iStock_000010642674Medium
Featured
1 February 2012, No comments

“Oh dear Jesus. Please protect us, Lord! “ I heard the women sitting next to me on my flight from New York to Philly shout out for the 10th time. …

Pages
Featured
10 January 2012, 1 Comment

Portuguese is the leading language on twitter after English (see Sysomos study here). Unfortunately, in our geographical benchmark of the followers of 15 pharma accounts,  Brazilian accounts were less present …

LittleSnapper
Featured
5 January 2012, 5 Comments

Speedy, well-run trials giving birth to break through novel therapies is what we all want. Clinical trials are thus the most crucial collaboration between patients with pharma. When Birgit was …

Follower color coded by number of pharma accounts followed
Featured
16 December 2011, No comments

With this post, let us examine the long standing myth that phama on twitter is one big bubble of conversation driven by a few pharma super fans. We examined in …

Pages
Featured
9 December 2011, No comments

The fact that thousands of stakeholders chose to follow pharma accounts on twitter deserves our attention. It says that there are people out there genuinely interested in what pharma has …

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Recent Posts

Firefox

Oncology, pharma and twitter: what you tweet is who you reach!

8 March 2012, 33 Comments

Beyond its impressive reach, Twitter has furthermore created an unprecedented opportunity to influence highly targeted pockets of conversations. It th ...

iStock_000010642674Medium

Dave’s e-mazing bootcamp or why “e” also means experience!

1 February 2012, No comments

“Oh dear Jesus. Please protect us, Lord! “ I heard the women sitting next to me on my flight from New York to Philly shout out for the 10th time. ...

Pages

Você twitta em português? Do you tweet in Portuguese?

10 January 2012, 1 Comment

Portuguese is the leading language on twitter after English (see Sysomos study here). Unfortunately, in our geographical benchmark of the followers of ...